Kaagapay was a COVID-19 initiative launched by the Philippine Disaster Resilience Foundation with Zuellig Pharma, ABS-CBN, and Metro Drug, part of the private sector's collective pandemic response. A public-health effort has to communicate its mission clearly and credibly and move quickly, and the brand had to feel trustworthy while unifying several partners behind one identity.
We led design planning, brand design, and social media design, working closely with the PDRF team throughout, with QA and content curation. Kaagapay launched with a clear, recognizable brand that carried its mission and supported the initiative's work against COVID-19.
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Based in Manila, working with teams across time zones.
